👋 Hi, I'm Dexter.
I turn complex challenges into scalable, human-centered products—through a blend of strategy, research, and design.
Currently at U.S. Bank; previously at National Institutes of Health, BigSquid (AI), and MRM/McCann.
Expanding the Homepage’s Role Beyond Test Ordering
Redesign shifts the focus to highlight competitive differentiators and make key resources easier to find for a wider audience. The goal is to create a more balanced and engaging entry point for all users while also supporting marketing efforts.
Optimizing Test Management in Healthcare
Redesigned how hospital staff manage lab tests, reducing errors, improving workflows, and cutting support overhead. Led strategy, research, and execution to deliver a more efficient, scalable system in a high-stakes healthcare environment.
Scaling Design for Faster Product Development
I got executive support, pulled together a cross-functional team, built a design system, and established governance that helped reduce duplicate work, improve collaboration, and provide a scalable foundation.
Transforming Site Visit Insights into Solutions
After visiting six hospitals to observe real users in their workflows, I synthesized key findings into a journey map. This highlighted critical pain points and directly informed new initiatives and product improvements.
Preventing a Costly Misstep in a COVID-19 Product Launch
Brought in to design a self-service testing kiosk, I stepped back and mapped out the process. I found major gaps that would have led to wasted time and resources. After presenting my findings, leadership pivoted strategy.
Driving COVID-19 Test Orders During a Critical Time
After hospitals had closed and test orders plummeted, I redesigned a critical COVID-19 resource to help hospital staff find and order tests faster.
Making Predictive Analytics Accessible and Impactful
Redesigned a data science platform to simplify predictive analytics, improving usability and scalability—resulting in $9M in funding and acquisition.
Making Complexity Feel Simple
I combine research, design, and strategy to transform complex systems into intuitive experiences that make a real difference.